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	<title>Brian Rucker, Author at The Golioth Developer Blog</title>
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		<title>The So What of IoT</title>
		<link>https://blog.golioth.io/the-so-what-of-iot/</link>
		
		<dc:creator><![CDATA[Brian Rucker]]></dc:creator>
		<pubDate>Thu, 06 Nov 2025 15:00:32 +0000</pubDate>
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					<description><![CDATA[<p>Lately I&#8217;ve been thinking about what IoT really means. We talk a lot about devices, sensors, networks, and connectivity. But to me, those are just supporting actors. The real story is the data. When I think about the &#8220;Internet of Things,&#8221; I break it down: the Internet is about communication. The Things are physical devices [&#8230;]</p>
<p>The post <a href="https://blog.golioth.io/the-so-what-of-iot/">The So What of IoT</a> appeared first on <a href="https://blog.golioth.io">The Golioth Developer Blog</a>.</p>
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		<title>Hardware MVP: Why &#8220;Start Ugly&#8221; Beats Perfect in the AI Age</title>
		<link>https://blog.golioth.io/hardware-mvp-why-start-ugly-beats-perfect-in-the-ai-age/</link>
		
		<dc:creator><![CDATA[Brian Rucker]]></dc:creator>
		<pubDate>Thu, 19 Jun 2025 13:56:07 +0000</pubDate>
				<category><![CDATA[Prototyping]]></category>
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					<description><![CDATA[<p>Building a connected product? Start ugly. Duct tape a dev board to your prototype. Don&#8217;t worry about enclosures. Focus on the data you need and the fastest way to test it. This isn&#8217;t just scrappy startup advice—it&#8217;s a survival strategy for embedded engineers in 2025. Silicon Speed vs. Software Expectations Here&#8217;s the uncomfortable truth: the [&#8230;]</p>
<p>The post <a href="https://blog.golioth.io/hardware-mvp-why-start-ugly-beats-perfect-in-the-ai-age/">Hardware MVP: Why &#8220;Start Ugly&#8221; Beats Perfect in the AI Age</a> appeared first on <a href="https://blog.golioth.io">The Golioth Developer Blog</a>.</p>
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		<title>You Can Build It Yourself&#8230;But Should You?</title>
		<link>https://blog.golioth.io/you-can-build-it-yourself-but-should-you/</link>
		
		<dc:creator><![CDATA[Brian Rucker]]></dc:creator>
		<pubDate>Thu, 18 Jan 2024 13:00:51 +0000</pubDate>
				<category><![CDATA[Golioth]]></category>
		<category><![CDATA[IoT Development]]></category>
		<category><![CDATA[build vs buy]]></category>
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					<description><![CDATA[<p>This is an excerpt from our bi-monthly newsletter. You can sign up for future newsletters here. I’m a car guy…well sort of; more of a gearhead than someone who obsesses over the luxury amenities or posh and circumstances of the high-end brands. My fondest memories from childhood are of working in the garage with my [&#8230;]</p>
<p>The post <a href="https://blog.golioth.io/you-can-build-it-yourself-but-should-you/">You Can Build It Yourself&#8230;But Should You?</a> appeared first on <a href="https://blog.golioth.io">The Golioth Developer Blog</a>.</p>
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		<title>Introducing Account Management and Self-Service Upgrades</title>
		<link>https://blog.golioth.io/introducing-account-management-and-self-service-upgrades/</link>
		
		<dc:creator><![CDATA[Brian Rucker]]></dc:creator>
		<pubDate>Thu, 15 Sep 2022 15:45:38 +0000</pubDate>
				<category><![CDATA[Golioth]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Platform]]></category>
		<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Pricing]]></category>
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		<category><![CDATA[Upgrade]]></category>
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					<description><![CDATA[<p>Golioth is announcing the ability to manage teams on Golioth with Organizations and self-managed subscriptions from the Golioth Cloud Console.</p>
<p>The post <a href="https://blog.golioth.io/introducing-account-management-and-self-service-upgrades/">Introducing Account Management and Self-Service Upgrades</a> appeared first on <a href="https://blog.golioth.io">The Golioth Developer Blog</a>.</p>
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